Journal · Contracts
The $10K switch offer, by the numbers
Toast’s current Instagram ad: “We’re so sure you’ll love Toast, we’ll give you $10K to switch.”
The fine print, quoted exactly:
“Offer only avail to eligible new customers agreeing to 24 month term + $750+/mth subscription fee per location. Offer ends 10.31.26. First or only eligible location must go live by 12.31.26. Terms apply.”
Quick math for operators:
- $750/month x 24 months = $18,000+ per location
- To receive $10,000
- Before a single dollar of processing fees
And those fees aren’t locked. Section 6.2 of Toast’s Merchant Agreement lets them change card processing rates “at any time during the Term” with 30 days’ written notice.
You’re locked in for 24 months. Your rate isn’t.
Switching incentives aren’t bad. But a “bonus” funded by a two-year commitment is a contract decision, not a gift. Run the full numbers first.
Toast Merchant Agreement (see §6.2) ↗ · The ad and fine print
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